Concepedia
Statistics
Publications
68
Citations
4.6K
H-Index
32
Active since
1991
Affiliations
University of Salento(Current)
University of Bari Aldo Moro
Libera Università Internazionale degli Studi Sociali Guido Carli
University of Chieti-Pescara
Auburn University
Gianluigi Guido is an author at University of Salento specializing in marketing, business, and consumer behavior.
Publications per year
1991–2023
Internet of Things and Big Data as enablers for business digitalization strategies
Andrea Sestino, M. Irene Prete, Luigi Piper et al. · Technovation · 2020 · 539 citations · Full text
Business, Information Systems, Management Information Systems +14
The role of SME entrepreneurs’ innovativeness and personality in the adoption of innovations
Alberto Marcati, Gianluigi Guido, Alessandro M. Peluso · Research Policy · 2008 · 408 citations
Management, Entrepreneurship, Innovation Management +12
Brand personality: How to make the metaphor fit?
Gian Vittorio Caprara, Claudio Barbaranelli, Gianluigi Guido · Journal of Economic Psychology · 2001 · 404 citations
Business, Marketing, Marketing Management +14
Determinants of Regular and Occasional Consumers' Intentions to Buy Organic Food
Giovanni Pino, Alessandro M. Peluso, Gianluigi Guido · Journal of Consumer Affairs · 2012 · 274 citations
Business, Food Science, Marketing +17
The Effect of Negative Message Framing on Green Consumption: An Investigation of the Role of Shame
Cesare Amatulli, Matteo De Angelis, Alessandro M. Peluso et al. · Journal of Business Ethics · 2017 · 247 citations
Social Sciences, Social Psychology, Environmental Psychology +6
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