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The Effect of Negative Message Framing on Green Consumption: An Investigation of the Role of Shame

Green MarketingBehavioral Decision MakingSocial PsychologyConsumer ResearchPublic OpinionSocial InfluenceSocial SciencesNegative MessageManagementGreen ConsumptionMessage FramingConsumerismApplied Social PsychologyMarketingBehavioral EconomicsFraming EffectsGreen ProductConsumer AttitudeSocial Responsibility