Concepedia

Alessandro M. Peluso

AM

53

Publications

3.8K

Citations

32

H-Index

2004

Active since

Affiliations

University of Salento(Current)

Libera Università Internazionale degli Studi Sociali Guido Carli

University of Bari Aldo Moro

University of Chieti-Pescara

University of Modena and Reggio Emilia

Alessandro M. Peluso is an author at University of Salento specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchBusinessConsumer BehaviorSocial SciencesBehavioral Decision MakingInteractive MarketingAdvertisingSocial Influence

Publications per year

2004–2023

53

Publications

53

The role of SME entrepreneurs’ innovativeness and personality in the adoption of innovations

Alberto Marcati, Gianluigi Guido, Alessandro M. Peluso · Research Policy · 2008 · 404 citations

Entrepreneurial Innovation, Innovation Adoption, Innovation +10

On Braggarts and Gossips: A Self-Enhancement Account of Word-of-Mouth Generation and Transmission

Matteo De Angelis, Andrea Bonezzi, Alessandro M. Peluso et al. · Journal of Marketing Research · 2012 · 368 citations

Customer Satisfaction, Positive Wom, Behavioral Decision Making +26

Determinants of Regular and Occasional Consumers' Intentions to Buy Organic Food

Giovanni Pino, Alessandro M. Peluso, Gianluigi Guido · Journal of Consumer Affairs · 2012 · 268 citations

Consumer Research, Buying Behavior, Food Choice +24

The Effect of Negative Message Framing on Green Consumption: An Investigation of the Role of Shame

Cesare Amatulli, Matteo De Angelis, Alessandro M. Peluso et al. · Journal of Business Ethics · 2017 · 229 citations

Green Marketing, Behavioral Decision Making, Social Psychology +16

Brand anthropomorphism: Conceptualization, measurement, and impact on brand personality and loyalty

Gianluigi Guido, Alessandro M. Peluso · Journal of Brand Management · 2015 · 163 citations

Brand Equity, Brand Personality, Personal Branding +10

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