Alberto Marcati - Concepedia

Author

Alberto Marcati

Libera Università Internazionale degli Studi Sociali Guido Carli

Also Known As

A. Marcati, Alberto Marcati

Publications

820

Citations

H-Index

Concepts

All Affiliations

Libera Università Internazionale degli Studi Sociali Guido Carli University of Salento Northwestern University

About

Alberto Marcati is an author at Libera Università Internazionale degli Studi Sociali Guido Carli specializing in management, business, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	7	7	644
2	Business	6	6	497
3	Arts	1	1	147
4	Engineering	1	1	66
5	Health Sciences	1	1	71

Alberto Marcati

Publications

781

Citations

H-Index

Page 1

	Year	Citations
The role of SME entrepreneurs’ innovativeness and personality in the adoption of innovations Alberto Marcati, Gianluigi Guido, Alessandro M. Peluso Research Policy Entrepreneurial InnovationInnovation AdoptionInnovation’ InnovativenessManagement	2008	404
Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations Lisette de Vries, Alessandro M. Peluso, Simona Romani, Computers in Human Behavior Socializing MotivationsSocial MediaAdvertisingBrand EquityConsumer Brand-related Activities	2017	147
The influence of country-of-origin stereotypes on consumer responses to food safety scandals: The case of the horsemeat adulteration Camilla Barbarossa, Patrick De Pelsmacker, Ingrid Moons, Food Quality and Preference Food Safety ScandalsPublic PolicyHorsemeat AdulterationConsumer IssueBias	2016	71
The Mediterranean Decision Support System for Marine Safety dedicated to oil slicks predictions George Zodiatis, Michela De Dominicis, Leonidas Perivoliotis, Deep Sea Research Part II Topical Studies in Oceanography EngineeringMarine SafetyOcean EngineeringData SciencePredictive Analytics	2016	66
FAC-SEM: A Methodology for Modeling Factorial Structural Equations Models, Applied to Cross-Cultural and Cross-Industry Drivers of Customer Evaluations Dawn Iacobucci, Doug Grisaffe, Adam Duhachek, Journal of Service Research Customer ExperienceCustomer SatisfactionRelationship MarketingService QualityCovariance Matrices	2003	32
Nature and antecedents of a marketing approach according to Italian SME entrepreneurs Gianluigi Guido, Alberto Marcati, Alessandro M. Peluso International Journal of Entrepreneurial Behaviour & Research Brand StrategyEntrepreneurial MotivationEntrepreneurshipMarketing ApproachManagement	2011	20
What is marketing for SME entrepreneurs? The need to market the marketing approach Alberto Marcati, Gianluigi Guido, Alessandro M. Peluso IRIS - Institutional Research Information System (Libera Università Internazionale degli Studi Sociali Guido Carli) Entrepreneurial MotivationEntrepreneurshipMarketing ApproachManagementConsumer Behavior	2008	20
Configuration and Coordination - The Role of US Subsidiaries in the International Network of Italian Multinationals Alberto Marcati IRIS - Institutional Research Information System (Libera Università Internazionale degli Studi Sociali Guido Carli) International NetworkInternational ManagementItalian MultinationalsInternational Business StrategyInternational Relations	1989	11
Network analyses of brand switching behavior Dawn Iacobucci, Geraldine Rosa Henderson, Alberto Marcati, International Journal of Research in Marketing Brand EquityManagementConsumer ResearchBusinessBrand Strategy	1996	10

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