9
Publications
781
Citations
9
H-Index
1989
Active since
Alberto Marcati is an author at Libera Università Internazionale degli Studi Sociali Guido Carli specializing in management, business, and marketing.
Top concepts
ManagementBusinessMarketingConsumer ResearchEntrepreneurshipConsumer BehaviorStrategic ManagementBrand EquityBrand StrategyBrand Awareness
Publications per year
1989–2017
9
9
Lisette de Vries, Alessandro M. Peluso, Simona Romani et al. · Computers in Human Behavior · 2017 · 147 citations · Full text
Camilla Barbarossa, Patrick De Pelsmacker, Ingrid Moons et al. · Food Quality and Preference · 2016 · 71 citations · Full text
Food Safety Scandals, Public Policy, Horsemeat Adulteration +14
Dawn Iacobucci, Doug Grisaffe, Adam Duhachek et al. · Journal of Service Research · 2003 · 32 citations
Customer Experience, Customer Satisfaction, Relationship Marketing +14
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