Lisette de Vries - Concepedia

Author

Lisette de Vries

Also Known As

Lisette de Vries

Publications

2.5K

Citations

H-Index

Concepts

All Affiliations

Lisette de Vries is an author at University of Groningen specializing in marketing, management, and consumer research.

#	Concept	H-Index	Publications	Citations
1	Management	4	4	539
2	Arts	3	3	451
3	Communication	3	3	451
4	Business	2	2	336
5	Behavioral Sciences	1	1	56

Lisette de Vries

Publications

2.5K

Citations

H-Index

Page 1

	Year	Citations
Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing Lisette de Vries, Sonja Gensler, Peter S. H. Leeflang Journal of Interactive Marketing	2012	2K
Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition Lisette de Vries, Sonja Gensler, Peter S. H. Leeflang Journal of Marketing Consumer ResearchCommunicationCustomer AcquisitionBrand-building MetricsSocial Media	2017	248
Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations Lisette de Vries, Alessandro M. Peluso, Simona Romani, Computers in Human Behavior Socializing MotivationsSocial MediaAdvertisingBrand EquityConsumer Brand-related Activities	2017	147
The Role of Consumer Confidence in Creating Customer Loyalty Yi‐Chun Ou, Lisette de Vries, Thorsten Wiesel, Journal of Service Research Customer ExperienceCustomer SatisfactionService ResearchCreating Customer LoyaltyManagement	2013	88
The impact of social influence on the perceived helpfulness of online consumer reviews Hans Risselada, Lisette de Vries, Mariska Verstappen European Journal of Marketing Customer SatisfactionHelpfulness ButtonBehavioral Decision MakingDigital MarketingConsumer Research	2018	56

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