Concepedia

Lisette de Vries

LD

5

Publications

2.5K

Citations

5

H-Index

2012

Active since

Affiliations

University of Groningen(Current)

Libera Università Internazionale degli Studi Sociali Guido Carli

University of Münster

Aston University

Lisette de Vries is an author at University of Groningen specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchArtsCommunicationConsumer BehaviorInteractive MarketingBusinessAdvertisingBrand Equity

Publications per year

2012–2018

5

Publications

5

Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

Lisette de Vries, Sonja Gensler, Peter S. H. Leeflang · Journal of Interactive Marketing · 2012 · 2K citations · Full text

Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition

Lisette de Vries, Sonja Gensler, Peter S. H. Leeflang · Journal of Marketing · 2017 · 248 citations · Full text

Consumer Research, Communication, Customer Acquisition +17

Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations

Lisette de Vries, Alessandro M. Peluso, Simona Romani et al. · Computers in Human Behavior · 2017 · 147 citations · Full text

Socializing Motivations, Social Media, Advertising +14

The Role of Consumer Confidence in Creating Customer Loyalty

Yi‐Chun Ou, Lisette de Vries, Thorsten Wiesel et al. · Journal of Service Research · 2013 · 88 citations · Full text

Customer Experience, Customer Satisfaction, Service Research +12

The impact of social influence on the perceived helpfulness of online consumer reviews

Hans Risselada, Lisette de Vries, Mariska Verstappen · European Journal of Marketing · 2018 · 56 citations · Full text

Customer Satisfaction, Helpfulness Button, Behavioral Decision Making +25

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