Yi‐Chun Ou

The impact of positive and negative emotions on loyalty intentions and their interactions with customer equity drivers

Yi‐Chun Ou, Peter C. Verhoef · Journal of Business Research · 2017 · 151 citations · Full text

Customer Experience, Customer Satisfaction, Behavioral Decision Making +11

The interplay of customer experience and commitment

Timothy L. Keiningham, Joan Ball, Sabine Benoit et al. · Journal of Services Marketing · 2017 · 150 citations · Full text

Customer Experience, Customer Satisfaction, Digital Marketing +20

The Role of Consumer Confidence in Creating Customer Loyalty

Yi‐Chun Ou, Lisette de Vries, Thorsten Wiesel et al. · Journal of Service Research · 2013 · 88 citations · Full text

Customer Experience, Customer Satisfaction, Service Research +12

The effects of customer equity drivers on loyalty across services industries and firms

Yi‐Chun Ou, Peter C. Verhoef, Thorsten Wiesel · Journal of the Academy of Marketing Science · 2016 · 85 citations · Full text

How and when Narcissism and faith in humanity drive sustainable consumption

Karen T. Bowen, Giuseppe Musarra, Yi‐Chun Ou · Psychology and Marketing · 2022 · 22 citations · Full text

Product Reuse, Sustainable Consumption, Social Psychology +21