Message Framing

Message Framing is a strategic communication approach that belongs to the broader category of message design, distinguished by its emphasis on selectively presenting information to highlight specific aspects of an issue, thereby influencing audience perception, interpretation, and response within contexts such as nonprofit advocacy, persuasive campaigns, political advertising, political messaging, and risk communication.

1.3K

Publications

133.9K

Citations

2.7K

Authors

978

Institutions

Publications per year

2017–2026

449

Authors

2.7K

  1. PS
    Peter Salovey

    Yale University, United States

    16 publications · 4K citations

    15

    h-index

  2. CH
    Claes H. de Vreese

    University of Amsterdam, Netherlands

    14 publications · 3.6K citations

    14

    h-index

  3. JM
    Jörg Matthes

    University of Vienna, Austria

    12 publications · 2.4K citations

    12

    h-index

  4. FS
    Fuyuan Shen

    Pennsylvania State University, United States

    13 publications · 710 citations

    12

    h-index

  5. AJ
    Alexander J. Rothman

    University of Minnesota, United States

    12 publications · 3.4K citations

    12

    h-index

1–5 of 2.7K

Venues

  1. Journal of Communication

    35 publications · 31.3K citations

    32

    h-index

  2. Health Communication

    53 publications · 2.2K citations

    31

    h-index

  3. Communication Research

    CR · 35 publications · 5.1K citations

    27

    h-index

  4. Journalism & Mass Communication Quarterly

    JMCQ · 31 publications · 3.3K citations

    23

    h-index

  5. Journal of Business Research

    JBR · 23 publications · 1.6K citations

    22

    h-index

1–5