Message Framing
Message Framing is a strategic communication approach that belongs to the broader category of message design, distinguished by its emphasis on selectively presenting information to highlight specific aspects of an issue, thereby influencing audience perception, interpretation, and response within contexts such as nonprofit advocacy, persuasive campaigns, political advertising, political messaging, and risk communication.
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Publications
133.9K
Citations
2.7K
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978
Institutions
Publications per year
2017–2026
449
1.3K
Framing: Toward Clarification of a Fractured Paradigm
Robert M. Entman · Journal of Communication · 1993 · 15.5K citations
Framing as a Theory of Media Effects
Dietram A. Scheufele · Journal of Communication · 1999 · 3.2K citations
Dennis Chong, James Druckman · Annual Review of Political Science · 2007 · 2.9K citations
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Pennsylvania State University
State College, United States
27 h-index
53 publications
2.6K citations

University of Amsterdam
Amsterdam, The Netherlands
25 h-index
63 publications
8.4K citations
The University of Texas at Austin
Austin, United States
20 h-index
40 publications
3.1K citations
University of Illinois Urbana-Champaign
Urbana, United States
16 h-index
23 publications
3.8K citations

Cornell University
Ithaca, United States
16 h-index
34 publications
2.2K citations
University of Wisconsin–Madison
Madison, United States
15 h-index
39 publications
8.2K citations

University of Georgia
Athens, United States
15 h-index
30 publications
1.7K citations

Washington State University
Pullman, United States
15 h-index
22 publications
1.9K citations
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35 publications · 31.3K citations
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53 publications · 2.2K citations
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CR · 35 publications · 5.1K citations
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JMCQ · 31 publications · 3.3K citations
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JBR · 23 publications · 1.6K citations
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