Concepedia

Gain Frames

Gain Frames is a message framing strategy that emphasizes the positive outcomes or benefits of adopting a recommended behavior, thereby distinguishing it from loss frames by focusing on gains rather than avoided losses.

76

Publications

5.7K

Citations

182

Authors

111

Institutions

Publications per year

2017–2026

28

Parents

Publications

76

Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion.

Angela Y. Lee, Jennifer Aaker · Journal of Personality and Social Psychology · 2004 · 1.4K citations

, , +15

Message framing and buying behavior: A field experiment

Yoav Ganzach, Nili Karsahi · Journal of Business Research · 1995 · 219 citations

, , +11

Effects of Gain-Loss Frames in Negotiation: Loss Aversion, Mismatching, and Frame Adoption

Carsten K. W. De Dreu, Peter J. Carnevale, B.J.M. Emans et al. · Organizational Behavior and Human Decision Processes · 1994 · 216 citations · Full text

, , +16

Guilt versus Shame: Coping, Fluency, and Framing in the Effectiveness of Responsible Drinking Messages

Adam Duhachek, Nidhi Agrawal, DaHee Han · Journal of Marketing Research · 2012 · 212 citations

, , +16

Gain–loss frames and cooperation in two-person social dilemmas: A transformational analysis.

Carsten K. W. De Dreu, Christopher McCusker · Journal of Personality and Social Psychology · 1997 · 209 citations · Full text

, , +17

1–5 of 76

Authors

182

  1. CK
    Carsten K. W. De Dreu

    University of Amsterdam, Netherlands

    4 publications · 487 citations

    4

    h-index

  2. PJ
    Peter J. Carnevale

    University of Illinois Urbana-Champaign, United States

    3 publications · 244 citations

    3

    h-index

  3. CV
    Claus Vögele

    University of Luxembourg, Luxembourg

    2 publications · 63 citations

    2

    h-index

  4. JA
    Jennifer Aaker

    Stanford University, United States

    2 publications · 1.6K citations

    2

    h-index

  5. MH
    Michael Hameleers

    University of Amsterdam, Netherlands

    2 publications · 108 citations

    2

    h-index

1–5 of 182

Institutions

111

  1. Northwestern University

    Evanston, United States

    8 h-index

    8 publications

    2K citations

  2. University of Amsterdam

    Amsterdam, The Netherlands

    4 h-index

    5 publications

    405 citations

  3. University of Illinois Urbana-Champaign

    Urbana, United States

    3 h-index

    6 publications

    928 citations

  4. University of Groningen

    Groningen, The Netherlands

    3 h-index

    6 publications

    926 citations

  5. University of California, Santa Barbara

    Santa Barbara, United States

    3 h-index

    10 publications

    1.2K citations

  6. Texas A&M University

    College Station, United States

    2 h-index

    3 publications

    119 citations

  7. University of Würzburg

    Würzburg, Germany

    2 h-index

    5 publications

    160 citations

  8. University of Minnesota

    Minneapolis, United States

    2 h-index

    4 publications

    85 citations

1–8 of 111

Venues

  1. European Journal of Social Psychology

    EJSP · 3 publications · 146 citations

    3

    h-index

  2. Communication Research

    CR · 3 publications · 218 citations

    3

    h-index

  3. Health Communication

    3 publications · 268 citations

    3

    h-index

  4. Journal of Marketing Research

    2 publications · 383 citations

    2

    h-index

  5. Science Communication

    2 publications · 162 citations

    2

    h-index

1–5