Concepedia
Statistics
Publications
12
Citations
2.4K
H-Index
Active since
2009
Affiliations
NEOMA Business School(Current)
University of Florence
Institute of Management Technology
University of Florida
Manchester Metropolitan University
Bruno Godey is an author at NEOMA Business School specializing in business, marketing, and brand management.
Publications per year
2009–2021
Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior
Bruno Godey, Aikaterini Manthiou, Daniele Pederzoli et al. · Journal of Business Research · 2016 · 1.4K citations
Business, Marketing, Marketing Management +17
What is the Value of Luxury? A Cross‐Cultural Consumer Perspective
Nadine Hennigs, Klaus‐Peter Wiedmann, Christiane Klarmann et al. · Psychology and Marketing · 2012 · 287 citations
Business, International Business, Marketing +17
Brand and country-of-origin effect on consumers' decision to purchase luxury products
Bruno Godey, Daniele Pederzoli, Gaetano Aiello et al. · Journal of Business Research · 2011 · 279 citations
Business, Marketing, Marketing Management +14
A cross‐cultural exploratory content analysis of the perception of luxury from six countries
Bruno Godey, Daniele Pederzoli, Gaetano Aiello et al. · Journal of Product & Brand Management · 2013 · 111 citations
Business, Marketing, Marketing Management +13
An international perspectiveon luxury brand and country-of-origin effect
Gaetano Aiello, Raffaele Donvito, Bruno Godey et al. · Journal of Brand Management · 2009 · 87 citations
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