An international perspectiveon luxury brand and country-of-origin effect - Concepedia

Concepedia

Publication | Closed Access

An international perspectiveon luxury brand and country-of-origin effect

85

Citations

25

References

2009

Year

Gaetano Aiello, Raffaele Donvito, Bruno Godey, Daniele Pederzoli, Klaus‐Peter Wiedmann, Nadine Hennigs, Astrid Siebels, Priscilla Chan, Junji Tsuchiya, Samuel Rabino,

Journal of Brand Management

MarketingLuxuryBrand EquityInternational MarketingLuxury Brand ManagementFashionBusinessBrand DevelopmentManagementBrand AwarenessCountry-of-origin EffectLuxury Branding

References

	Year	Citations

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