Priscilla Chan

Brand and country-of-origin effect on consumers' decision to purchase luxury products

Bruno Godey, Daniele Pederzoli, Gaetano Aiello et al. · Journal of Business Research · 2011 · 273 citations

Consumer Decision Making, Country-of-origin Effect, Consumer Culture +10

Standard vs. Upcycled Fashion Design and Production

Sara Han, Priscilla Chan, Prabhuraj D. Venkatraman et al. · Fashion Practice · 2016 · 106 citations

Engineering, Value Streams, Technical Textile +16

An international perspectiveon luxury brand and country-of-origin effect

Gaetano Aiello, Raffaele Donvito, Bruno Godey et al. · Journal of Brand Management · 2009 · 85 citations

Marketing, Luxury, Brand Equity +9

An instagram content analysis for city branding in London and Florence

Diletta Acuti, Valentina Mazzoli, Raffaele Donvito et al. · Journal of Global Fashion Marketing · 2018 · 75 citations · Full text

Social Media, Instagram Content Analysis, City Branding +14

Global Body and Muscle Satisfaction Among College Men in the United States and Hong Kong-China

Jaehee Jung, Gordon B. Forbes, Priscilla Chan · Sex Roles · 2010 · 67 citations

Physical Activity, Body Composition, Kinesiology +9