Brand and country-of-origin effect on consumers' decision to purchase luxury products - Concepedia

Concepedia

Publication | Closed Access

Brand and country-of-origin effect on consumers' decision to purchase luxury products

273

Citations

67

References

2011

Year

Bruno Godey, Daniele Pederzoli, Gaetano Aiello, Raffaele Donvito, Priscilla Chan, Hyunjoo Oh, Rahul Singh, Junji Tsuchiya, Bart Weitz

Journal of Business Research

Consumer Decision MakingCountry-of-origin EffectConsumer CultureBrand EquityManagementConsumer ResearchBusinessLuxury ProductsConsumer BehaviorBrand AwarenessLuxury BrandingMarketingConsumer Attitude

References

	Year	Citations

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