Nadine Hennigs

Value‐based segmentation of luxury consumption behavior

Klaus‐Peter Wiedmann, Nadine Hennigs, Astrid Siebels · Psychology and Marketing · 2009 · 1.1K citations

Business, Marketing, Marketing Management +16

Measuring Consumers' Luxury Value Perception: A Cross-Cultural Framework

Klaus‐Peter Wiedmann, Nadine Hennigs, Astrid Siebels · 2007 · 513 citations

Business, Marketing, Marketing Management +15

What is the Value of Luxury? A Cross‐Cultural Consumer Perspective

Nadine Hennigs, Klaus‐Peter Wiedmann, Christiane Klarmann et al. · Psychology and Marketing · 2012 · 287 citations

Business, International Business, Marketing +17

Drivers and Outcomes of Brand Heritage: Consumers' Perception of Heritage Brands in the Automotive Industry

Klaus‐Peter Wiedmann, Nadine Hennigs, Steffen Schmidt et al. · The Journal of Marketing Theory and Practice · 2011 · 197 citations

Business, Marketing, Marketing Management +13

The power of experiential marketing: exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength

Klaus‐Peter Wiedmann, Franziska Labenz, Janina Haase et al. · Journal of Brand Management · 2017 · 186 citations

Business, Marketing, Marketing Management +16