Concepedia

Franziska Labenz

FL

Statistics

Publications

5

Citations

299

H-Index

5

Active since

2017

Affiliations

Leibniz University Hannover(Current)

Franziska Labenz is an author at Leibniz University Hannover specializing in business, marketing, and marketing management.

Publications per year

2017–2022

5

Publications

5

The power of experiential marketing: exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength

Klaus‐Peter Wiedmann, Franziska Labenz, Janina Haase et al. · Journal of Brand Management · 2017 · 186 citations

Business, Marketing, Marketing Management +16

Effects of consumer sensory perception on brand performance

Janina Haase, Klaus‐Peter Wiedmann, Franziska Labenz · Journal of Consumer Marketing · 2018 · 43 citations

Business, Marketing, Marketing Management +16

Brand hate, rage, anger & co.: Exploring the relevance and characteristics of negative consumer emotions toward brands

Janina Haase, Klaus‐Peter Wiedmann, Franziska Labenz · Journal of Business Research · 2022 · 40 citations

Business, Marketing, Marketing Management +14

How to best promote my product? Comparing the effectiveness of sensory, functional and symbolic advertising content in food marketing

Janina Haase, Klaus‐Peter Wiedmann, Jannick Bettels et al. · British Food Journal · 2018 · 16 citations

Business, Marketing, Marketing Management +17

Measuring brand performance in the cruise industry: brand experiences and sustainability orientation as basis for value creation

Nadine Hennigs, Steffen Schmidt, Klaus Peter Wiedmann et al. · International Journal of Services Technology and Management · 2017 · 14 citations

Business, Marketing, Marketing Management +16

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