Jannick Bettels

Brand logo symmetry and product design: The spillover effects on consumer inferences

Jannick Bettels, Klaus‐Peter Wiedmann · Journal of Business Research · 2018 · 90 citations

Business, Marketing, Marketing Management +15

Sensory imagery in advertising: How the senses affect perceived product design and consumer attitude

Janina Haase, Klaus‐Peter Wiedmann, Jannick Bettels · Journal of Marketing Communications · 2018 · 50 citations

Business, Marketing, Marketing Management +16

How to best promote my product? Comparing the effectiveness of sensory, functional and symbolic advertising content in food marketing

Janina Haase, Klaus‐Peter Wiedmann, Jannick Bettels et al. · British Food Journal · 2018 · 16 citations

Business, Marketing, Marketing Management +17

It’s not all about function: investigating the effects of visual appeal on the evaluation of industrial products using the example of product color

Klaus‐Peter Wiedmann, Janina Haase, Jannick Bettels et al. · Journal of Product & Brand Management · 2019 · 14 citations

Business, Behavioral Sciences, Marketing +16

Shaping consumer perception: effects of vertical and horizontal packaging alignment

Jannick Bettels, Janina Haase, Klaus‐Peter Wiedmann · Journal of Consumer Marketing · 2020 · 14 citations

Agriculture, Marketing, Marketing Management +13