Janina Haase

The power of experiential marketing: exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength

Klaus‐Peter Wiedmann, Franziska Labenz, Janina Haase et al. · Journal of Brand Management · 2017 · 186 citations

Business, Marketing, Marketing Management +16

The sensory perception item set (SPI): An exploratory effort to develop a holistic scale for sensory marketing

Janina Haase, Klaus‐Peter Wiedmann · Psychology and Marketing · 2018 · 66 citations

Agriculture, Marketing, Marketing Management +16

Sensory imagery in advertising: How the senses affect perceived product design and consumer attitude

Janina Haase, Klaus‐Peter Wiedmann, Jannick Bettels · Journal of Marketing Communications · 2018 · 50 citations

Business, Marketing, Marketing Management +16

Effects of consumer sensory perception on brand performance

Janina Haase, Klaus‐Peter Wiedmann, Franziska Labenz · Journal of Consumer Marketing · 2018 · 43 citations

Business, Marketing, Marketing Management +16

Brand hate, rage, anger & co.: Exploring the relevance and characteristics of negative consumer emotions toward brands

Janina Haase, Klaus‐Peter Wiedmann, Franziska Labenz · Journal of Business Research · 2022 · 40 citations

Business, Marketing, Marketing Management +14