Concepedia

Klaus Peter Wiedmann

KP

Statistics

Publications

2

Citations

35

H-Index

2

Active since

2015

Affiliations

Leibniz University Hannover(Current)

Klaus Peter Wiedmann is an author at Leibniz University Hannover specializing in brand image, consumer behavior, and brand management.

Publications per year

2015–2017

2

Publications

2

When the original is beyond reach: consumer perception and demand for counterfeit luxury goods in Germany and South Korea

Nadine Hennigs, Klaus Peter Wiedmann, Christiane Klarmann et al. · Luxury Research J · 2015 · 21 citations · Full text

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Measuring brand performance in the cruise industry: brand experiences and sustainability orientation as basis for value creation

Nadine Hennigs, Steffen Schmidt, Klaus Peter Wiedmann et al. · International Journal of Services Technology and Management · 2017 · 14 citations

, , +16

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