Aikaterini Manthiou

Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior

Bruno Godey, Aikaterini Manthiou, Daniele Pederzoli et al. · Journal of Business Research · 2016 · 1.4K citations

Business, Marketing, Marketing Management +17

The experience economy approach to festival marketing: vivid memory and attendee loyalty

Aikaterini Manthiou, Seonjeong Lee, Liang Tang et al. · Journal of Services Marketing · 2014 · 249 citations

Management, Marketing, Marketing Management +14

The impact of brand authenticity on building brand love: An investigation of impression in memory and lifestyle-congruence

Aikaterini Manthiou, Juhee Kang, Sunghyup Sean Hyun et al. · International Journal of Hospitality Management · 2018 · 177 citations · Full text

Business, Marketing, Marketing Management +11

An Investigation of Brand Experience on Brand Attachment, Knowledge, and Trust in the Lodging Industry

Juhee Kang, Aikaterini Manthiou, Norzuwana Sumarjan et al. · Journal of Hospitality Marketing & Management · 2016 · 152 citations · Full text

Business, Marketing, Tourism Management +15

Beyond good and bad: Challenging the suggested role of emotions in customer experience (CX) research

Aikaterini Manthiou, Ellie Hickman, Philipp Klaus · Journal of Retailing and Consumer Services · 2020 · 151 citations · Full text

Business, Marketing, Marketing Management +14