Liang Tang - Concepedia

Author

Liang Tang

Iowa State University ORCID

Also Known As

Jewoo Kim, L Tang, L. Tang, Liang (Rebecca) Tang, Liang Rebecca Tang, Liang TANG, Liang Tang, Liang(Rebecca) Tang

126

Publications

3.9K

Citations

H-Index

168

Concepts

All Affiliations

Iowa State University Purdue University West Lafayette Virginia Tech NEOMA Business School Yuan Ze University

About

Liang Tang is an author at Iowa State University specializing in marketing, business, and management.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	18	25	1.6K
2	Engineering	12	12	468
3	Arts	6	6	498
4	Language Studies	3	3	273
5	Health Sciences	2	2	169

Liang Tang

Publications

3.5K

Citations

H-Index

Page 1

	Year	Citations
Enhancing consumer–brand relationships on restaurant Facebook fan pages: Maximizing consumer benefits and increasing active participation Juhee Kang, Liang Tang, Ann Marie Fiore International Journal of Hospitality Management MarketingSocial MediaAdvertisingDigital MarketingConsumer–brand Relationships	2013	310
The experience economy approach to festival marketing: vivid memory and attendee loyalty Aikaterini Manthiou, Seonjeong Lee, Liang Tang, Journal of Services Marketing Customer ExperienceCustomer SatisfactionExperience Economy ApproachFestival IndustryConsumer Research	2014	237
An Investigation of Brand Experience on Brand Attachment, Knowledge, and Trust in the Lodging Industry Juhee Kang, Aikaterini Manthiou, Norzuwana Sumarjan, Journal of Hospitality Marketing & Management	2016	151
Measuring customer perceptions of restaurant innovativeness: Developing and validating a scale Eojina Kim, Liang Tang, Robert H. Bosselman International Journal of Hospitality Management Customer ExperienceCustomer SatisfactionService QualityHospitality MarketingConsumer Research	2018	148
Towards quality of life: the effects of the wellness tourism experience Yi Luo, Chiang Lanlung, Eojina Kim, Journal of Travel & Tourism Marketing Quality Of LifeCustomer SatisfactionTourism ManagementNon-leisure SatisfactionCultural Tourism	2017	144
Dual-route communication of destination websites Liang Tang, SooCheong Jang, Alastair M. Morrison Tourism Management Network Routing AlgorithmNetwork RoutingDual-route CommunicationCommunicationRouting Protocol	2011	138
More than words: Do emotional content and linguistic style matching matter on restaurant review helpfulness? Xi Wang, Liang Tang, Eojina Kim International Journal of Hospitality Management Customer SatisfactionConsumer ResearchConsumer AttitudeDo Emotional ContentConsumer Engagement	2018	138
Investigating wellness tourists’ motivation, engagement, and loyalty: in search of the missing link Eojina Kim, Lanlung Chiang, Liang Tang Journal of Travel & Tourism Marketing Customer SatisfactionTourism ManagementTourism PerformanceTourism SupplyLeisure Study	2016	118
Understanding customer behavior in name-brand Korean coffee shops: The role of self-congruity and functional congruity Juhee Kang, Liang Tang, Ju Yup Lee, International Journal of Hospitality Management Customer SatisfactionCustomer BehaviorManagementBusinessConsumer Research	2011	115
Customer Perceptions of Innovativeness: An Accelerator for Value Co-Creation Eojina Kim, Liang Tang, Robert H. Bosselman Journal of Hospitality & Tourism Research MarketingCustomer SatisfactionService ResearchHospitality MarketingBusiness	2019	107

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