Liang Tang

Enhancing consumer–brand relationships on restaurant Facebook fan pages: Maximizing consumer benefits and increasing active participation

Juhee Kang, Liang Tang, Ann Marie Fiore · International Journal of Hospitality Management · 2013 · 310 citations · Full text

Marketing, Social Media, Advertising +14

The experience economy approach to festival marketing: vivid memory and attendee loyalty

Aikaterini Manthiou, Seonjeong Lee, Liang Tang et al. · Journal of Services Marketing · 2014 · 237 citations

Customer Experience, Customer Satisfaction, Experience Economy Approach +20

An Investigation of Brand Experience on Brand Attachment, Knowledge, and Trust in the Lodging Industry

Juhee Kang, Aikaterini Manthiou, Norzuwana Sumarjan et al. · Journal of Hospitality Marketing & Management · 2016 · 151 citations · Full text

Measuring customer perceptions of restaurant innovativeness: Developing and validating a scale

Eojina Kim, Liang Tang, Robert H. Bosselman · International Journal of Hospitality Management · 2018 · 148 citations

Customer Experience, Customer Satisfaction, Service Quality +11

Towards quality of life: the effects of the wellness tourism experience

Yi Luo, Chiang Lanlung, Eojina Kim et al. · Journal of Travel & Tourism Marketing · 2017 · 144 citations

Quality Of Life, Customer Satisfaction, Tourism Management +18