Norzuwana Sumarjan

An Investigation of Brand Experience on Brand Attachment, Knowledge, and Trust in the Lodging Industry

Juhee Kang, Aikaterini Manthiou, Norzuwana Sumarjan et al. · Journal of Hospitality Marketing & Management · 2016 · 152 citations · Full text

Business, Marketing, Tourism Management +15

Examining the structural relations among hikers' assessment of pull-factors, satisfaction and revisit intentions: The case of mountain tourism in Malaysia

Siti Hajar Mohd Taher, Salamiah A. Jamal, Norzuwana Sumarjan et al. · Journal of Outdoor Recreation and Tourism · 2015 · 64 citations

Management, Marketing, Tourism Management +14

The Incorporation of Consumer Experience into the Branding Process: An Investigation of Name‐Brand Hotels

Aikaterini Manthiou, Juhee Kang, Norzuwana Sumarjan et al. · International Journal of Tourism Research · 2015 · 58 citations · Full text

Business, Hospitality Management, Marketing +11

Examining attraction loyalty formation in creative tourism

Dwi Suhartanto, Anthony Brien, Norzuwana Sumarjan et al. · International Journal of Quality and Service Sciences · 2018 · 50 citations

Management, Marketing, Tourism Management +17

The Effects of Service Performance of Hotel Customers on Quality of Experience and Brand Loyalty in Iran

Robabeh Sadat Hosseini, Artinah Zainal, Norzuwana Sumarjan · Procedia - Social and Behavioral Sciences · 2015 · 17 citations · Full text

Business, Hospitality Management, Tourism Management +17