Concepedia

Juhee Kang

JK

34

Publications

2.2K

Citations

25

H-Index

2011

Active since

Affiliations

University of Central Florida(Current)

Iowa State University

NEOMA Business School

Hanyang University

University of Hawaiʻi at Mānoa

Juhee Kang is an author at University of Central Florida specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorHospitality MarketingBrand EquityBrand AwarenessBrand ManagementBrand Development

Publications per year

2011–2024

34

Publications

34

Enhancing consumer–brand relationships on restaurant Facebook fan pages: Maximizing consumer benefits and increasing active participation

Juhee Kang, Liang Tang, Ann Marie Fiore · International Journal of Hospitality Management · 2013 · 310 citations · Full text

Marketing, Social Media, Advertising +14

Understanding customers’ healthy food choices at casual dining restaurants: Using the Value–Attitude–Behavior model

Juhee Kang, Jin Hyun Jun, Susan W. Arendt · International Journal of Hospitality Management · 2015 · 200 citations

Food Choice, Customer Satisfaction, Food Marketing +12

The impact of brand authenticity on building brand love: An investigation of impression in memory and lifestyle-congruence

Aikaterini Manthiou, Juhee Kang, Sunghyup Sean Hyun et al. · International Journal of Hospitality Management · 2018 · 166 citations

Culture, Consumer Culture, Brand Equity +8

An Investigation of Brand Experience on Brand Attachment, Knowledge, and Trust in the Lodging Industry

Juhee Kang, Aikaterini Manthiou, Norzuwana Sumarjan et al. · Journal of Hospitality Marketing & Management · 2016 · 151 citations · Full text

Understanding customer behavior in name-brand Korean coffee shops: The role of self-congruity and functional congruity

Juhee Kang, Liang Tang, Ju Yup Lee et al. · International Journal of Hospitality Management · 2011 · 115 citations

Customer Satisfaction, Customer Behavior, Management +9

Rows per page

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