Concepedia

Artinah Zainal

AZ

4

Publications

94

Citations

4

H-Index

2015

Active since

Affiliations

Universiti Teknologi MARA(Current)

Artinah Zainal is an author at Universiti Teknologi MARA specializing in customer satisfaction, marketing strategy, and hospitality industry.

Top concepts

BusinessMarketingManagementService QualityMarketing StrategyHospitality IndustryCustomer SatisfactionHospitality MarketingHospitality ManagementTourism

Publications per year

2015–2019

4

Publications

4

The effect of customer perceived value on customer satisfaction: a case study of Malay upscale restaurants.

Mohd Nazri Abdul Raji, Artinah Zainal · Malaysian Journal of Society and Space · 2017 · 46 citations

Customer Experience, Customer Satisfaction, Consumer Research +19

Quality of Food and Tourists’ Satisfaction of Penang Delicacies in Predicting Tourists’ Revisit Intention

Y. Atikahambar, Artinah Zainal, M. Rahayu et al. · International Journal of Academic Research in Business and Social Sciences · 2019 · 21 citations · Full text

The Effects of Service Performance of Hotel Customers on Quality of Experience and Brand Loyalty in Iran

Robabeh Sadat Hosseini, Artinah Zainal, Norzuwana Sumarjan · Procedia - Social and Behavioral Sciences · 2015 · 17 citations · Full text

Customer Satisfaction, Tourism Management, Tourism Performance +18

Managing menu innovation in a saturated market: An empirical evidence from the Chain restaurants in Malaysia

Mazalan Mifli, Rahmat Hashim, Artinah Zainal · Tourism and Hospitality Research · 2015 · 10 citations

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