Concepedia

Seonjeong Lee

SL

48

Publications

2.7K

Citations

29

H-Index

2010

Active since

Affiliations

Kent State University(Current)

University of South Carolina

University of Massachusetts Amherst

Iowa State University

NEOMA Business School

Seonjeong Lee is an author at Kent State University specializing in business, management, and marketing.

Top concepts

MarketingBusinessManagementCustomer SatisfactionConsumer ResearchHospitality ManagementHospitality MarketingTourismConsumer BehaviorHospitality Industry

Publications per year

2010–2024

48

Publications

48

Quality of virtual reality and its impacts on behavioral intention

Minwoo Lee, Seonjeong Lee, Miyoung Jeong et al. · International Journal of Hospitality Management · 2020 · 281 citations · Full text

Behavioral Sciences, Game Design, Engineering +10

The experience economy approach to festival marketing: vivid memory and attendee loyalty

Aikaterini Manthiou, Seonjeong Lee, Liang Tang et al. · Journal of Services Marketing · 2014 · 237 citations

Customer Experience, Customer Satisfaction, Experience Economy Approach +20

Enhancing online brand experiences: An application of congruity theory

Seonjeong Lee, Miyoung Jeong · International Journal of Hospitality Management · 2014 · 188 citations

Customer Satisfaction, Brand Equity, Digital Marketing +9

Effects of e‐servicescape on consumers' flow experiences

Seonjeong Lee, Miyoung Jeong · Journal of Hospitality and Tourism Technology · 2012 · 139 citations

Customer Experience, Customer Satisfaction, Digital Marketing +24

Multisensory experience for enhancing hotel guest experience

Minwoo Lee, Seonjeong Lee, Yoon Koh · International Journal of Contemporary Hospitality Management · 2019 · 138 citations

Customer Experience, Customer Satisfaction, Digital Marketing +22

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