Concepedia

Yoon Koh

YK

22

Publications

1.3K

Citations

16

H-Index

2008

Active since

Affiliations

University of Houston(Current)

Temple University

George Washington University

Pennsylvania State University

Yoon Koh is an author at University of Houston specializing in business, marketing, and hospitality management.

Top concepts

BusinessMarketingHospitality MarketingHospitality ManagementManagementHospitalityConsumer ResearchHospitality IndustryFirm PerformanceTourism

Publications per year

2008–2023

22

Publications

22

CSR and financial performance: The role of CSR awareness in the restaurant industry

Yinyoung Rhou, Manisha Singal, Yoon Koh · International Journal of Hospitality Management · 2016 · 292 citations

Csr Awareness, Hospitality Marketing, Business +8

Multisensory experience for enhancing hotel guest experience

Minwoo Lee, Seonjeong Lee, Yoon Koh · International Journal of Contemporary Hospitality Management · 2019 · 138 citations

Customer Experience, Customer Satisfaction, Digital Marketing +22

Comparing guests’ key attributes of peer-to-peer accommodations and hotels: mixed-methods approach

Amanda Belarmino, Elizabeth Whalen, Yoon Koh et al. · Current Issues in Tourism · 2017 · 129 citations

Customer Satisfaction, Tourism Management, P2p Accommodation +23

Effects of social media on firm value for U.S. restaurant companies

Seunghyun Kim, Yoon Koh, JaeMin Cha et al. · International Journal of Hospitality Management · 2015 · 111 citations

Customer Satisfaction, U.s. Restaurant Companies, Social Media +8

Does franchising help restaurant firm value?

Yoon Koh, Seoki Lee, Soyoung Boo · International Journal of Hospitality Management · 2008 · 92 citations

Hospitality Marketing, Business, Hospitality +6

Rows per page

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