International Journal of Hospitality Management · 2015 · 111 citations · 36 references
BusinessMarketingMarketing ManagementCompetitive AdvantageMarketing StrategyStrategic MarketingCorporate CommunicationCustomer EngagementCustomer LoyaltyReputationSocial CommerceSocial MediaDeterminants Of Firm ValueFirm Value EffectsSocial Media Roi
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