Concepedia

Katherine Duffy

KD

Statistics

Publications

9

Citations

799

H-Index

9

Active since

2002

Affiliations

University of Glasgow(Current)

Adam Smith Institute

University of the West of Scotland

University of Essex

University of Bristol

Katherine Duffy is an author at University of Glasgow specializing in social sciences, business, and marketing.

Publications per year

2002–2022

9

Publications

9

We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships

Joachim Scholz, Katherine Duffy · Journal of Retailing and Consumer Services · 2018 · 372 citations

Business, Marketing, Marketing Management +14

Strategic approaches to augmented reality deployment by luxury brands

Ana Javornik, Katherine Duffy, Joonas Rokka et al. · Journal of Business Research · 2021 · 127 citations

Business, Marketing, Strategic Management +14

A netnographic sensibility: developing the netnographic/social listening boundaries

Emma Reid, Katherine Duffy · Journal of Marketing Management · 2018 · 99 citations

Social Sciences, Communication, Audience Studies +11

Can judges agree on the personality of horses?

Paul Morris, Anthony Gale, Katherine Duffy · Personality and Individual Differences · 2002 · 78 citations

Social Sciences, Jurisprudence, Psychology +9

Exploring the Divides Among Students, Educators, and Practitioners in the Use of Digital Media as a Pedagogical Tool

Katherine Duffy, Jillian Ney · Journal of Marketing Education · 2015 · 55 citations

Education, Higher Education, Marketing +15

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