Concepedia
Statistics
Publications
6
Citations
358
H-Index
Active since
2014
Affiliations
University of Glasgow(Current)
Adam Smith Institute
University of the West of Scotland
University of Strathclyde
Emma Reid is an author at University of Glasgow specializing in business, social computing, and business strategy.
Top concepts
BusinessArtsMarketingManagementSocial MediaCommunicationMedia StudiesSocial ComputingBusiness StrategyCulture
Publications per year
2014–2020
Market innovation processes: Balancing stability and change
Hans Kjellberg, Frank Azimont, Emma Reid · Industrial Marketing Management · 2014 · 161 citations
Marketing, Innovation Economics, Market Development +5
A netnographic sensibility: developing the netnographic/social listening boundaries
Emma Reid, Katherine Duffy · Journal of Marketing Management · 2018 · 99 citations
Social Medium Monitoring, Social Psychology, Communication +17
Captured by technology? How material agency sustains interaction between regulators and industry actors
John Finch, Susi Geiger, Emma Reid · Research Policy · 2016 · 48 citations
Bureaucracy, Industry Actors, Organizational Communication +13
The performativity of sustainability: making a conduit a marketing device
John Finch, Conor Horan, Emma Reid · Journal of Marketing Management · 2014 · 24 citations
Sold out? Reconfiguring consumer demand through the secondary digital ticket market
Katherine Duffy, Emma Reid, John Finch · Consumption Markets & Culture · 2019 · 13 citations · Full text
Concert Tickets, Digital Marketing, Consumer Research +16
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