Concepedia

Joachim Scholz

JS

Statistics

Publications

42

Citations

2.4K

H-Index

25

Active since

1990

Affiliations

Martin Luther University Halle-Wittenberg(Current)

Friedrich Schiller University Jena

Technische Universität Berlin

Senckenberg Research Institute and Natural History Museum Frankfurt/M

Merseburg University of Applied Sciences

Joachim Scholz is an author at Martin Luther University Halle-Wittenberg specializing in natural sciences, chemistry, and coordination chemistry.

Publications per year

1990–2021

42

Publications

42

Augmented reality: Designing immersive experiences that maximize consumer engagement

Joachim Scholz, Andrew Smith · Business Horizons · 2015 · 568 citations

Arts, Design, Marketing +13

We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships

Joachim Scholz, Katherine Duffy · Journal of Retailing and Consumer Services · 2018 · 372 citations

Business, Marketing, Marketing Management +14

Strategic approaches to augmented reality deployment by luxury brands

Ana Javornik, Katherine Duffy, Joonas Rokka et al. · Journal of Business Research · 2021 · 127 citations

Business, Marketing, Strategic Management +14

Development of a dust mantle on the surface of an insolated ice‐dust mixture: results from the KOSI‐9 experiment

E. Grün, J. Gebhard, A. Bar‐Nun et al. · Journal of Geophysical Research Atmospheres · 1993 · 118 citations

Natural Sciences, Astronomy, Earth Sciences +15

Branding in the age of social media firestorms: how to create brand value by fighting back online

Joachim Scholz, Andrew Smith · Journal of Marketing Management · 2019 · 91 citations

Business, Marketing, Marketing Management +17

1–5 of 42