Concepedia
Statistics
Publications
11
Citations
717
H-Index
Active since
2010
Affiliations
Aalto University(Current)
St Petersburg University
Aston University
University of Manchester
Stockholm University
Matti Jaakkola is an author at Aalto University specializing in business, management, and marketing.
Top concepts
BusinessManagementMarketingBusiness StrategyStrategic ManagementStrategyMarketing StrategyCustomer SatisfactionFirm PerformanceConsumer Research
Publications per year
2010–2025
What Counts versus what can be Counted: The Complex Interplay of Market Orientation and Marketing Performance Measurement
Johanna Frösén, Jukka Luoma, Matti Jaakkola et al. · Journal of Marketing · 2016 · 196 citations · Full text
Marketing Analytics, Customer Satisfaction, Market Orientation +17
AI feel you: customer experience assessment via chatbot interviews
Karim Sidaoui, Matti Jaakkola, Jamie Burton · Journal of service management · 2020 · 136 citations
Artificial Intelligence, Customer Satisfaction, Customer Experience +22
Market orientation, innovation capability and business performance
Juho-Petteri Huhtala, Antti Sihvonen, Johanna Frösén et al. · Baltic Journal of Management · 2014 · 135 citations
Market Orientation, Innovation Adoption, Innovation Leadership +14
Strategic marketing and business performance: A study in three European ‘engineering countries’
Matti Jaakkola, Kristian Möller, Petri Parvinen et al. · Industrial Marketing Management · 2010 · 76 citations
Corporate Strategy, Business Performance, Management +9
Marketing performance assessment systems and the business context
Johanna Frösén, Henrikki Tikkanen, Matti Jaakkola et al. · European Journal of Marketing · 2013 · 51 citations
Marketing Analytics, Customer Satisfaction, Consumer Research +16
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