Maria Smirnova

The impact of market orientation on the development of relational capabilities and performance outcomes: The case of Russian industrial firms

Maria Smirnova, Peter Naudé, Stephan C. Henneberg et al. · Industrial Marketing Management · 2010 · 163 citations · Full text

Market Orientation, Resource-based View, Firm Performance +11

Development and Validation of a Cross-Nationally Stable Scale of Consumer Animosity

Stefan Hoffmann, Robert Mai, Maria Smirnova · The Journal of Marketing Theory and Practice · 2011 · 98 citations

Cross-nationally Stable Scale, Nationalism, Behavioral Decision Making +25

Understanding the role of marketing–purchasing collaboration in industrial markets: The case of Russia

Maria Smirnova, Stephan C. Henneberg, Bahar Ashnai et al. · Industrial Marketing Management · 2010 · 64 citations

Economics, Business, Inter-firm Coordination +6

Customer orientation as a multidimensional construct: Evidence from the Russian markets

Maria Smirnova, Johanna Frösén · Journal of Business Research · 2017 · 47 citations

Customer Experience, Customer Satisfaction, Customer Orientation +7

Assessing relationship quality in four business‐to‐business markets

Bahar Ashnai, Maria Smirnova, Sergei P. Kouchtch et al. · Marketing Intelligence & Planning · 2009 · 45 citations

Relationship Marketing, International Management, Organizational Systems +15