Understanding the role of marketing–purchasing collaboration in industrial markets: The case of Russia - Concepedia

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Understanding the role of marketing–purchasing collaboration in industrial markets: The case of Russia

64

Citations

124

References

2010

Year

Maria Smirnova, Stephan C. Henneberg, Bahar Ashnai, Peter Naudé, Stefanos Mouzas

Industrial Marketing Management

EconomicsBusinessInter-firm CoordinationBusiness StrategyPurchasingIndustrial CollaborationMarketingIndustrial OrganizationIndustrial Markets

References

	Year	Citations

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