Concepedia

Bahar Ashnai

BA

8

Publications

371

Citations

8

H-Index

2009

Active since

Affiliations

University of Manchester(Current)

William Paterson University

London School of Business and Management

St Petersburg University

The University of Sydney

Bahar Ashnai is an author at University of Manchester specializing in management, business, and marketing.

Top concepts

BusinessManagementMarketingBusiness StrategyCustomer SatisfactionStrategic ManagementOrganizational BehaviorEducationQuality SystemsBusiness Analytics

Publications per year

2009–2019

8

Publications

8

Inter-personal and inter-organizational trust in business relationships: An attitude–behavior–outcome model

Bahar Ashnai, Stephan C. Henneberg, Peter Naudé et al. · Industrial Marketing Management · 2015 · 127 citations

Interorganizational Relationship, Management, Business +5

Understanding the role of marketing–purchasing collaboration in industrial markets: The case of Russia

Maria Smirnova, Stephan C. Henneberg, Bahar Ashnai et al. · Industrial Marketing Management · 2010 · 64 citations

Economics, Business, Inter-firm Coordination +6

Complaint management expectations: An online laddering analysis of small versus large firms

Stephan C. Henneberg, Thorsten Gruber, Alexander Reppel et al. · Industrial Marketing Management · 2009 · 50 citations · Full text

Total Quality Management, Customer Satisfaction, Organizational Issue +14

Assessing relationship quality in four business‐to‐business markets

Bahar Ashnai, Maria Smirnova, Sergei P. Kouchtch et al. · Marketing Intelligence & Planning · 2009 · 45 citations

Relationship Marketing, International Management, Organizational Systems +15

Complaint resolution management expectations in an asymmetric business‐to‐business context

Thorsten Gruber, Stephan C. Henneberg, Bahar Ashnai et al. · Journal of Business and Industrial Marketing · 2010 · 43 citations · Full text

Total Quality Management, Customer Satisfaction, Business-to-business Research +18

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