51
Publications
3.6K
Citations
33
H-Index
1994
Active since
Peter Naudé is an author at University of Manchester specializing in business, management, and business strategy.
Top concepts
BusinessManagementBusiness StrategyStrategic ManagementMarketingOrganizational CommunicationRelationship MarketingOrganizational BehaviorStrategySocial Network Analysis
Publications per year
1994–2022
51
51
Saeed Najafi-Tavani, Zhaleh Najafi-Tavani, Peter Naudé et al. · Industrial Marketing Management · 2018 · 527 citations
Innovation Management, New Product Performance, Management +11
Stefanos Mouzas, Stephan C. Henneberg, Peter Naudé · Industrial Marketing Management · 2007 · 178 citations · Full text
Maria Smirnova, Peter Naudé, Stephan C. Henneberg et al. · Industrial Marketing Management · 2010 · 163 citations · Full text
Market Orientation, Resource-based View, Firm Performance +11
Understanding configurations of relational attractiveness of the customer firm using fuzzy set QCA
Zsófia Tóth, Christoph Thiesbrummel, Stephan C. Henneberg et al. · Journal of Business Research · 2014 · 149 citations · Full text
Fuzzy Multi-criteria Decision-making, Customer Satisfaction, Relationship Marketing +13
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