Understanding configurations of relational attractiveness of the customer firm using fuzzy set QCA

Zsófia Tóth, Christoph Thiesbrummel, Stephan C. Henneberg, +1

Journal of Business Research

Fuzzy Multi-criteria Decision-makingCustomer SatisfactionRelationship MarketingFuzzy LogicBusiness Intelligence +11

The Dawn of the AI Robots: Towards a New Framework of AI Robot Accountability

Zsófia Tóth, Robert Caruana, Thorsten Gruber, +1

Journal of Business Ethics

Addressing the ‘Qualitative’ in fuzzy set Qualitative Comparative Analysis: The Generic Membership Evaluation Template

Zsófia Tóth, Stephan C. Henneberg, Peter Naudé

Industrial Marketing Management

Fuzzy Multi-criteria Decision-makingFuzzy LogicFuzzy ComputingFuzzy MathematicsFuzzy Expert System +3

Tensions in digital servitization through a paradox lens

Zsófia Tóth, Alexey Sklyar, Christian Kowalkowski, +3

Industrial Marketing Management

Digital BusinessOrganization ScienceCommunicationIndustrial OrganizationOrganizational Behavior +16

Tension in a value co-creation context: A network case study

Zsófia Tóth, Linda D. Peters, Andrew D. Pressey, +1

Industrial Marketing Management

Organizational CommunicationManagementValue TheoryBusinessValue Co-creation Context +10

B2B eWOM on Alibaba: Signaling through online reviews in platform-based social exchange

Zsófia Tóth, Mona Mrad, Omar S. Itani, +2

Industrial Marketing Management

Business-to-business ResearchDigital MarketingReputation ManagementSocial InfluenceCommunication +14

Social capital creation on professional sharing economy platforms: The problems of rating dependency and the non-transferability of social capital

Zsófia Tóth, Ekaterina Nemkova, Gábor Hizsák, +1

Journal of Business Research

Reputation ManagementMedia InnovationSocial Capital CreationSocial MediaManagement +16

Virtual Influencers Versus Real Connections: Exploring the Phenomenon of Virtual Influencers

Mona Mrad, Zahy Ramadan, Zsófia Tóth, +2

Journal of Advertising

Ethical compass: The need for Corporate Digital Responsibility in the use of Artificial Intelligence in financial services

Zsófia Tóth, Markus Blut

Organizational Dynamics

Becoming a more attractive supplier by managing references – The case of small and medium-sized enterprises in a digitally enhanced business environment

Zsófia Tóth, Marzena Nieroda, Bernadett Köles

Industrial Marketing Management

Digital BusinessBusiness OperationsE-businessAttractive SupplierManagement +10