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Understanding configurations of relational attractiveness of the customer firm using fuzzy set QCA

Fuzzy Multi-criteria Decision-makingCustomer SatisfactionRelationship MarketingFuzzy LogicBusiness IntelligenceFuzzy MathematicsManagementBusinessRelational AttractivenessCustomer FirmBusiness StrategyCustomer Relationship ManagementBusiness AnalyticsMarketingQuantitative ManagementMarketing Strategy