Concepedia
Statistics
Publications
19
Citations
1.6K
H-Index
16
Active since
2004
Affiliations
Royal Holloway University of London(Current)
University of Manchester
University of Birmingham
University of London
Zurich University of Applied Sciences in Business Administration
Alexander Reppel is an author at Royal Holloway University of London specializing in management, marketing, and business.
Top concepts
MarketingManagementBusinessInteractive MarketingConsumer ResearchCustomer SatisfactionDigital MarketingCommunicationMarketing InsightsUser Experience
Publications per year
2004–2021
Customer experiences in the age of artificial intelligence
Nisreen Ameen, Ali Tarhini, Alexander Reppel et al. · Computers in Human Behavior · 2020 · 677 citations · Full text
Artificial Intelligence, Customer Satisfaction, Customer Experience +8
Individual values and motivational complexities in ethical clothing consumption: A means-end approach
Thomas Jägel, Alexander Reppel, Thorsten Gruber · Journal of Marketing Management · 2012 · 181 citations · Full text
Behavioral Decision Making, Consumer Motivation, Consumer Study +21
Online community: enhancing the relationship marketing concept through customer bonding
Isabelle Szmigin, Louise Canning, Alexander Reppel · International Journal of Service Industry Management · 2005 · 147 citations
Customer Experience, Customer Satisfaction, Digital Marketing +19
Designing and conducting online interviews to investigate interesting consumer phenomena
Thorsten Gruber, Isabelle Szmigin, Alexander Reppel et al. · Qualitative Market Research An International Journal · 2008 · 79 citations · Full text
Digital Marketing, Interviews Online, Consumer Study +23
Understanding the characteristics of effective professors: the student's perspective
Thorsten Gruber, Alexander Reppel, Roediger Voss · Journal of Marketing for HIGHER EDUCATION · 2010 · 75 citations · Full text
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