Ali Tarhini

Customer experiences in the age of artificial intelligence

Nisreen Ameen, Ali Tarhini, Alexander Reppel et al. · Computers in Human Behavior · 2020 · 677 citations · Full text

Artificial Intelligence, Customer Satisfaction, Customer Experience +8

A cross-cultural study of the intention to use mobile banking between Lebanese and British consumers: Extending UTAUT2 with security, privacy and trust

Mohamed Merhi, Kate Hone, Ali Tarhini · Technology in Society · 2019 · 529 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +23

Factors affecting the adoption of e-learning systems in Qatar and USA: Extending the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2)

Mazen El-Masri, Ali Tarhini · Educational Technology Research and Development · 2017 · 446 citations

E-learning, Technology Acceptance Model, User Acceptance +10

Examining the moderating effect of individual-level cultural values on users’ acceptance of E-learning in developing countries: a structural equation modeling of an extended technology acceptance model

Ali Tarhini, Kate Hone, Xiaohui Liu et al. · Interactive Learning Environments · 2016 · 420 citations · Full text

Extending the UTAUT model to understand the customers’ acceptance and use of internet banking in Lebanon

Ali Tarhini, Mazen El-Masri, Maged Ali et al. · Information Technology and People · 2016 · 394 citations · Full text

Customer Satisfaction, Innovation Adoption, Effort Expectancy +20