Concepedia

Nisreen Ameen

NA

Statistics

Publications

43

Citations

4K

H-Index

29

Active since

2016

Affiliations

Royal Holloway University of London(Current)

Anglia Ruskin University

Sultan Qaboos University

University of East Anglia

University of Surrey

Nisreen Ameen is an author at Royal Holloway University of London specializing in business, marketing, and online consumer behavior.

Publications per year

2016–2025

43

Publications

43

Customer experiences in the age of artificial intelligence

Nisreen Ameen, Ali Tarhini, Alexander Reppel et al. · Computers in Human Behavior · 2020 · 742 citations · Full text

Business, Computer Science, Marketing +14

Is digital transformation threatened? A systematic literature review of the factors influencing firms’ digital transformation and internationalization

María M. Feliciano-Cestero, Nisreen Ameen, Masaaki Kotabe et al. · Journal of Business Research · 2022 · 409 citations · Full text

Business, International Business, International Management +17

Toward advancing theory on creativity in marketing and artificial intelligence

Nisreen Ameen, Gagan Deep Sharma, Shlomo Y. Tarba et al. · Psychology and Marketing · 2022 · 220 citations · Full text

Management, Marketing, Marketing Management +8

The authentic virtual influencer: Authenticity manifestations in the metaverse

Bernadett Köles, Alice Audrezet, Julie Guidry Moulard et al. · Journal of Business Research · 2023 · 197 citations · Full text

Social Sciences, Communication, Authentication +12

Consumer interaction with cutting-edge technologies: Implications for future research

Nisreen Ameen, Sameer Hosany, Ali Tarhini · Computers in Human Behavior · 2021 · 168 citations

Business, Marketing, Marketing Management +16

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