Nisreen Ameen

Customer experiences in the age of artificial intelligence

Nisreen Ameen, Ali Tarhini, Alexander Reppel et al. · Computers in Human Behavior · 2020 · 677 citations · Full text

Artificial Intelligence, Customer Satisfaction, Customer Experience +8

Is digital transformation threatened? A systematic literature review of the factors influencing firms’ digital transformation and internationalization

María M. Feliciano-Cestero, Nisreen Ameen, Masaaki Kotabe et al. · Journal of Business Research · 2022 · 372 citations · Full text

International Management, Digital Business, Systematic Literature Review +15

Toward advancing theory on creativity in marketing and artificial intelligence

Nisreen Ameen, Gagan Deep Sharma, Shlomo Y. Tarba et al. · Psychology and Marketing · 2022 · 195 citations · Full text

Artificial Intelligence, Creative Communications, Digital Marketing +21

The authentic virtual influencer: Authenticity manifestations in the metaverse

Bernadett Köles, Alice Audrezet, Julie Guidry Moulard et al. · Journal of Business Research · 2023 · 173 citations · Full text

Influencer Studies, Digital Society, Metaverse +7

Consumer interaction with cutting-edge technologies: Implications for future research

Nisreen Ameen, Sameer Hosany, Ali Tarhini · Computers in Human Behavior · 2021 · 157 citations

Digital Marketing, Consumer Study, Interactive Marketing +8