103
Publications
5K
Citations
41
H-Index
1994
Active since
Stefan Hoffmann is an author at Christian-Albrechts-Universität zu Kiel specializing in marketing, consumer research, and management.
Top concepts
MarketingManagementEngineeringConsumer ResearchConsumer BehaviorBusinessMaterial ScienceChemistryPublic HealthCrystallography
Publications per year
1994–2024
103
103
Consumer boycotts due to factory relocation
Stefan Hoffmann, Stefan Müller · Journal of Business Research · 2008 · 149 citations
Rows per page
1–5 of 103