Concepedia

Promotion Targeting

Promotion Targeting is a data-driven decision framework within retail analytics that identifies and prioritizes specific customer segments or stores for promotional offers based on predictive models of responsiveness and incremental lift, distinguishing it from broad promotional strategies by its precise, individualized allocation of marketing interventions.

82

Publications

5.3K

Citations

219

Authors

130

Institutions

Publications per year

2017–2026

26

Parents

Publications

82

The Value of Purchase History Data in Target Marketing

Peter E. Rossi, Robert E. McCulloch, Greg M. Allenby · Marketing Science · 1996 · 794 citations

, , +17

Corporate social performance, analyst stock recommendations, and firm future returns

Xueming Luo, Heli Wang, Sascha Raithel et al. · Strategic Management Journal · 2013 · 517 citations

, , +17

Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions

Nathan M. Fong, Zheng Fang, Xueming Luo · Journal of Marketing Research · 2015 · 322 citations

, , +17

Evaluating the Multiple Effects of Retail Promotions on Brand Loyal and Brand Switching Segments

Rajiv Grover, V. Srinivasan · Journal of Marketing Research · 1992 · 253 citations

, , +17

Targeting and timing promotional activities: An agent-based model for the takeoff of new products

Sebastiano A. Delre, Wiebke Jäger, Tammo H.A. Bijmolt et al. · Journal of Business Research · 2007 · 187 citations

, , +16

1–5 of 82

Authors

219

  1. XL
    Xueming Luo

    Temple University, United States

    8 publications · 1.2K citations

    8

    h-index

  2. NM
    Nathan M. Fong

    Temple University, United States

    3 publications · 380 citations

    3

    h-index

  3. DV
    Dirk Van den Poel

    Ghent University, Belgium

    3 publications · 78 citations

    3

    h-index

  4. JZ
    Jacob Zahavi

    Tel Aviv University, Israel

    3 publications · 170 citations

    3

    h-index

  5. XW
    Xiaoyi Wang

    Zhejiang University, China

    3 publications · 266 citations

    3

    h-index

1–5 of 219

Institutions

130

  1. Temple University

    Philadelphia, United States

    8 h-index

    11 publications

    1.5K citations

  2. Fudan University

    Shanghai, China

    4 h-index

    6 publications

    837 citations

  3. Zhejiang University

    Hangzhou, China

    4 h-index

    4 publications

    276 citations

  4. Temple College

    Temple, United States

    4 h-index

    4 publications

    94 citations

  5. University of Michigan

    Ann Arbor, United States

    3 h-index

    4 publications

    110 citations

  6. Tel Aviv University

    Tel Aviv, Israel

    3 h-index

    6 publications

    340 citations

  7. Massachusetts Institute of Technology

    Cambridge, United States

    3 h-index

    6 publications

    348 citations

  8. University of Pennsylvania

    Philadelphia, United States

    3 h-index

    3 publications

    110 citations

1–8 of 130

Venues

  1. Journal of Marketing Research

    7 publications · 1K citations

    7

    h-index

  2. SSRN Electronic Journal

    Repository · 4 publications · 49 citations

    4

    h-index

  3. Journal of Retailing and Consumer Services

    4 publications · 121 citations

    4

    h-index

  4. Marketing Science

    4 publications · 1K citations

    4

    h-index

  5. Journal of Business Research

    JBR · 3 publications · 277 citations

    3

    h-index

1–5