Concepedia
Statistics
Publications
33
Citations
3.3K
H-Index
23
Active since
1985
Affiliations
Mount Vernon Hospital(Current)
King Edward VII Hospital
University of Pittsburgh
Stanford University
University of Cologne
Rajiv Grover is an author at Mount Vernon Hospital specializing in medicine, surgery, and melanocytic tumors.
Publications per year
1985–2009
From Embedded Knowledge to Embodied Knowledge: New Product Development as Knowledge Management
Ravindranath Madhavan, Rajiv Grover · Journal of Marketing · 1998 · 903 citations
Management, Knowledge Management, Organizational Behavior +16
Ravindranath Madhavan, Rajiv Grover · Journal of Marketing · 1998 · 415 citations
A Simultaneous Approach to Market Segmentation and Market Structuring
Rajiv Grover, V. Srinivasan · Journal of Marketing Research · 1987 · 288 citations
Business, Marketing, Marketing Management +8
Evaluating the Multiple Effects of Retail Promotions on Brand Loyal and Brand Switching Segments
Rajiv Grover, V. Srinivasan · Journal of Marketing Research · 1992 · 253 citations
Business, Marketing, Marketing Management +17
Avoiding Hematoma in Cervicofacial Rhytidectomy: A Personal 8-Year Quest. Reviewing 910 Patients
Barry M. Jones, Rajiv Grover · Plastic & Reconstructive Surgery · 2003 · 144 citations
Medicine, Surgery, Oncologic Surgery +7
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