Purchase Intention Modeling

Purchase Intention Modeling is a predictive analytics framework that specifies the cognitive and behavioral determinants influencing a consumer’s likelihood to acquire a product or service, distinguishing it from general consumer behavior models through its focused emphasis on pre-purchase decisional intent within retail targeting contexts.

1.7K

Publications

127.6K

Citations

4.1K

Authors

1.6K

Institutions

Publications per year

2017–2026

1.1K

Authors

4.1K

  1. VG
    Vicki G. Morwitz

    New York University, United States

    7 publications · 1.7K citations

    7

    h-index

  2. TV
    Tibert Verhagen

    Vrije Universiteit Amsterdam, Netherlands

    6 publications · 416 citations

    6

    h-index

  3. UA
    Umair Akram

    Beijing University of Posts and Telecommunications, China

    6 publications · 499 citations

    6

    h-index

  4. YK
    Yogesh K. Dwivedi

    Swansea University, United Kingdom

    5 publications · 675 citations

    5

    h-index

  5. DZ
    Dingtao Zhao

    University of Science and Technology of China, China

    5 publications · 1.3K citations

    5

    h-index

1–5 of 4.1K

Venues

  1. Journal of Retailing and Consumer Services

    59 publications · 5.6K citations

    42

    h-index

  2. Sustainability

    49 publications · 3.4K citations

    30

    h-index

  3. Journal of Business Research

    JBR · 27 publications · 6.5K citations

    27

    h-index

  4. Frontiers in Psychology

    27 publications · 1.5K citations

    23

    h-index

  5. Journal of Islamic marketing

    20 publications · 1.9K citations

    20

    h-index

1–5