Neuron · 2007 · 1.1K citations · 31 references
Social SciencesBehavioral SciencesPsychologyConsumer BehaviorDemand ForecastingPredictive AnalyticsConsumer InvolvementConsumer TheoryProspect TheoryRetail Consumer BehaviorConsumer Purchase Behavior ModelingPurchase Intention ModelingPurchase Prediction
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Mental Accounting and Consumer Choice
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