Purchase Prediction is a computational method in E-Commerce Analytics that identifies the likelihood of a customer making a future purchase by analyzing historical behavioral and transactional data.
504
Publications
29.4K
Citations
1.4K
Authors
603
Institutions
Publications per year
2017–2026
257
Parents
Publications
504
Neural Predictors of Purchases
Brian Knutson, Scott Rick, G. Elliott Wimmer et al. · Neuron · 2007 · 1.1K citations · Full text
Data mining for direct marketing: problems and solutions
Charles X. Ling, LI Cheng-hui · 1998 · 653 citations
Modeling Online Browsing and Path Analysis Using Clickstream Data
Alan L. Montgomery, Shibo Li, Kannan Srinivasan et al. · Marketing Science · 2004 · 565 citations
1–5 of 504
Authors
1.4K
- PS
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h-index
- BG
5
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- TI
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- DE
5
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- DV
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1–5 of 1.4K
Institutions
603
University of Pennsylvania
Philadelphia, United States
13 h-index
16 publications
1.9K citations
London Business School
London, United Kingdom
8 h-index
9 publications
992 citations
Erasmus University Rotterdam
Rotterdam, The Netherlands
7 h-index
17 publications
889 citations
Pennsylvania State University
State College, United States
7 h-index
8 publications
1.1K citations
Yonsei University
Seoul, South Korea
7 h-index
13 publications
694 citations
Pohang University of Science and Technology
Pohang, South Korea
6 h-index
8 publications
174 citations
University of Illinois Urbana-Champaign
Urbana, United States
5 h-index
6 publications
121 citations
Stanford University
Stanford, United States
5 h-index
7 publications
2.8K citations
1–8 of 603
Venues
- Journal of Marketing Research
23 publications · 2.2K citations
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- Decision Support Systems
14 publications · 1.2K citations
14
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- Marketing Science
12 publications · 2.3K citations
12
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- SSRN Electronic Journal
Repository · 11 publications · 241 citations
11
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- Expert Systems with Applications
12 publications · 623 citations
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