Concepedia

Consumer Purchase Behavior Modeling

Consumer Purchase Behavior Modeling is a computational framework that belongs to the class of demand sensing methodologies, specifically designed to represent and predict individual-level purchasing decisions by integrating behavioral, contextual, and temporal patterns derived from transactional and observational data.

609

Publications

45.2K

Citations

1.4K

Authors

654

Institutions

Publications per year

2017–2026

224

Parents

Publications

609

Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives

CB Bhattacharya, Sankar Sen · California Management Review · 2004 · 2.3K citations

, , +14

A Logit Model of Brand Choice Calibrated on Scanner Data

Peter M. Guadagni, John D. C. Little · Marketing Science · 1983 · 1.9K citations · Full text

, , +17

Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content

Khim Yong Goh, Cheng-Suang Heng, Zhijie Lin · Information Systems Research · 2013 · 1.2K citations

, , +17

Neural Predictors of Purchases

Brian Knutson, Scott Rick, G. Elliott Wimmer et al. · Neuron · 2007 · 1.1K citations · Full text

, , +10

A Reference Price Model of Brand Choice for Frequently Purchased Products

Russell S. Winer · Journal of Consumer Research · 1986 · 948 citations

, , +17

1–5 of 609

Authors

1.4K

  1. PS
    Peter S. Fader

    University of Pennsylvania, United States

    11 publications · 1.5K citations

    11

    h-index

  2. DG
    Donald G. Morrison

    Columbia University, United States

    10 publications · 849 citations

    10

    h-index

  3. PK
    Pradeep K. Chintagunta

    University of Chicago, United States

    7 publications · 553 citations

    7

    h-index

  4. GJ
    G. J. Goodhardt

    London South Bank University, United Kingdom

    6 publications · 466 citations

    6

    h-index

  5. RE
    Randolph E. Bucklin

    University of California, Los Angeles, United States

    6 publications · 1.1K citations

    6

    h-index

1–5 of 1.4K

Institutions

654

  1. University of California, Los Angeles

    Los Angeles, United States

    13 h-index

    16 publications

    2.3K citations

  2. New York University

    New York, United States

    12 h-index

    16 publications

    2K citations

  3. University of Pennsylvania

    Philadelphia, United States

    11 h-index

    14 publications

    1.9K citations

  4. University of Chicago

    Chicago, United States

    10 h-index

    10 publications

    965 citations

  5. Massachusetts Institute of Technology

    Cambridge, United States

    9 h-index

    9 publications

    3.3K citations

  6. Carnegie Mellon University

    Pittsburgh, United States

    9 h-index

    15 publications

    3.2K citations

  7. Columbia University

    New York, United States

    8 h-index

    14 publications

    854 citations

  8. The University of Texas at Austin

    Austin, United States

    7 h-index

    7 publications

    648 citations

1–8 of 654

Venues

  1. Journal of Marketing Research

    52 publications · 4.6K citations

    34

    h-index

  2. Marketing Science

    37 publications · 6K citations

    28

    h-index

  3. Management Science

    21 publications · 1.4K citations

    19

    h-index

  4. SSRN Electronic Journal

    Repository · 15 publications · 1.1K citations

    12

    h-index

  5. Sustainability

    10 publications · 550 citations

    10

    h-index

1–5