Need-Based Targeting is a retail targeting framework that identifies and segments consumers based on their specific functional or psychological needs, distinguishing itself from other targeting approaches by prioritizing the alignment of product offerings and marketing strategies with the underlying consumer requirements driving purchasing behavior.
5
Publications
184
Citations
13
Authors
6
Institutions
Publications per year
2017–2026
1
Variants
Needs-based Targeting
Parents
Publications
5
FEA Consumer Needs Model: 25 Years Later
Belinda T. Orzada, M. Jo Kallal · Clothing and Textiles Research Journal · 2019 · 52 citations
Arts, Design, Consumer Behavior +11
1–5 of 5
Authors
13
- LD
1
h-index
- PK
1
h-index
- MJ
1
h-index
- NM
1
h-index
- BT
1
h-index
1–5 of 13
Institutions
6
De Montfort University
Leicester, United Kingdom
1 h-index
1 publications
10 citations
Central Michigan University
Mount Pleasant, United States
1 h-index
2 publications
140 citations
Mississippi State University
Starkville, United States
1 h-index
1 publications
70 citations
University of Birmingham
Birmingham, United Kingdom
1 h-index
1 publications
29 citations
University of Delaware
Newark, United States
1 h-index
2 publications
104 citations
Capital University
Bexley, United States
1 h-index
6 publications
138 citations
1–6 of 6
Venues
- Journal of Business Logistics
1 publications · 70 citations
1
h-index
- Journal of Marketing for HIGHER EDUCATION
1 publications · 23 citations
1
h-index
- Journal of Marketing Management
MM · 1 publications · 29 citations
1
h-index
- Marketing Intelligence & Planning
1 publications · 10 citations
1
h-index
- Clothing and Textiles Research Journal
1 publications · 52 citations
1
h-index
1–5