Concepedia

David Pickton

DP

Statistics

Publications

8

Citations

735

H-Index

8

Active since

1998

Affiliations

De Montfort University(Current)

David Pickton is an author at De Montfort University specializing in marketing, business, and marketing strategy.

Publications per year

1998–2010

8

Publications

8

What's swot in strategic analysis?

David Pickton, Sheila Wright · Strategic Change · 1998 · 397 citations

Management, Strategic Management, Strategy +11

Competitive intelligence in UK firms: a typology

Sheila Wright, David Pickton, Joanne Callow · Marketing Intelligence & Planning · 2002 · 150 citations

Management, Marketing, Marketing Management +10

Measuring integration: an assessment of the quality of integrated marketing communications

David Pickton, Bob Hartley · International Journal of Advertising · 1998 · 76 citations

Management, Marketing, Marketing Management +10

Competitive Intelligence programmes for SMEs in France: evidence of changing attitudes

Jamie R. Smith, Sheila Wright, David Pickton · Journal of Strategic Marketing · 2010 · 39 citations

Business, Strategic Management, Strategy +10

Account planning – from genesis to revelation

Merry Baskin, David Pickton · Marketing Intelligence & Planning · 2003 · 31 citations

Business, Accounting, Marketing +14

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