Concepedia

Bob Hartley

BH

Statistics

Publications

2

Citations

195

H-Index

2

Active since

1998

Affiliations

De Montfort University(Current)

Bob Hartley is an author at De Montfort University specializing in marketing planning, marketing management, and integrated marketing communications.

Publications per year

1998–1999

2

Publications

2

Integrated marketing communications requires a new way of thinking

Bob Hartley, Dave Pickton · Journal of Marketing Communications · 1999 · 119 citations

, , +8

Measuring integration: an assessment of the quality of integrated marketing communications

David Pickton, Bob Hartley · International Journal of Advertising · 1998 · 76 citations

, , +10

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