Concepedia

Dave Pickton

DP

Statistics

Publications

1

Citations

119

H-Index

1

Active since

1999

Dave Pickton is an author specializing in marketing planning, promotion management, and marketing promotion.

Publications per year

1999–1999

1

Publications

1

Integrated marketing communications requires a new way of thinking

Bob Hartley, Dave Pickton · Journal of Marketing Communications · 1999 · 119 citations

Management, Marketing, Marketing Management +8

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