Concepedia

Paul Krimm

PK

Statistics

Publications

1

Citations

23

H-Index

1

Active since

2006

Affiliations

Capital University(Current)

Paul Krimm is an author at Capital University specializing in need-based targeting, consumer behavior, and customer need states.

Publications per year

2006–2006

1

Publications

1

Understanding MBA Consumer Needs and the Development of Marketing Strategy

Lynn Dailey, Murphy Anderson, Cristina Ingenito et al. · Journal of Marketing for HIGHER EDUCATION · 2006 · 23 citations

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